Study: Breitbart-led right-wing media ecosystem altered broader media agenda
After the 2016 election the Columbia Journalism Review published a study of social media sharing patterns for Facebook and Twitter. They wanted to understand how different media outlets informed or misinformed voters on the right and left. Instead of finding people to be in self-reinforcing “filter bubbles” or “echo chambers” that reinforce what people already believe, they found that there were asymmetries in how users on left and right were embracing technology. There was a new right-wing media ecosystem that was much more insular and detached from traditional media sources. On the left there were partisan sites but there were stronger connections to mainstream media.
Going forward journalists need to think about how to build (or rebuild) a basis for the public to form a shared belief about what is happening. A common set of facts is a necessary precursor for civil society to have a constructive debate about public policy issues.