Use Case and Personas

itp
collaborative design
ITP class: Use Case and Personas
Published

April 3, 2018

Our first assignment for Collaborative Design is to brainstorm a use case for a potential AI-related project. We needed to define the use case and articulate personas to motivate the product design.

Our group started with postit-notes on a whiteboard.

three ITP students facing a whiteboard with many postit notes attached to it

three ITP students facing a whiteboard with many postit notes attached to it

Here is the use case we settled on:

I am going through life and I don’t want to be burdened by documentation. I want to have the ability to re-live important and meaningful experiences without documentation tasks taking away from my ability to live in the moment.

And the personas for our use case:

marketing persona for an individual named Pat Parent, who is a first-time parent of a 2 month-old baby and feels overwhelmed with parenting responsibilities. Pat wants to preserve this time of their child's life though photographs and video.

marketing persona for an individual named Pat Parent, who is a first-time parent of a 2 month-old baby and feels overwhelmed with parenting responsibilities. Pat wants to preserve this time of their child's life though photographs and video.

marking persona of Ravin River, a college student that likes to party. River wants to document their experiences without using their phone

marking persona of Ravin River, a college student that likes to party. River wants to document their experiences without using their phone